Diploma in Principles of Direct, Database and Digital Marketing

Diploma in Principles of Direct, Database and Digital Marketing

Diploma in Principles of Direct, Database and Digital Marketing

Code : DPDDD

Topics

PART 1 : INTRODUCING DIRECT AND DIGITAL MARKETING

  • What is Direct and Digital Marketing?
  • The Database

PART 2 : USING DIRECT MARKETING TO ANALYSE THE MARKETING SITUATION

  • The Customer Database : Analysis and Applications
  • Using External Databases in Direct Marketing

PART 3 : SETTING OBJECTIVES AND STRATEGIES WITH IN DIRECT MARKETING

  • Direct Marketing Objectives and Strategies
  • The Strategic Influences on Direct and Digital Marketing
  • Relationship Marketing and CRM
  • Digital Marketing and the Internet
  • Social Media

PART 4 : DIRECT MARKETING IMPLEMENTATION AND CONTROL

  • Offers and Incentives in Direct Marketing
  • Direct Marketing Media
  • Acquisition Media
  • Creative Practice and Consumer Behaviour in Direct Marketing
  • Testing, Budgeting and Research in Direct Marketing
  • Legal Impacts on Direct, Database and Digital Marketing
Pre-Requisites Duration
12th or equivalent 3 Months
ISTM Course Fees
For Indian Students
With Book : 15,900 INR
For Foriegn Students
With Book : 1100 USD
ISTM
Examination :

Online : 3 Hrs

Home : 10 Days

Centre Based : 3 Hrs ( Per Paper)

Note: Tax rates as applicable.

Applications

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Examination taken (Please list in chronological order including examinations with results pending)

Declaration by the Candidate

I certify that all information provided in this application proforma is complete and accurate. I agree to familiarize myself with all the rules and regulations of the program set forth by ISTM and abide by them. I would uplift the standards and respect the principles of ISTM as an organization of higher learning.

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