Bachelor of Business Administration
Course Description:
Our B.B.A. the program's curriculum is designed to provide students with an excellent foundation in business concepts and methods, including marketing, finance, operations management, and human resources. With a focus on practical applications, our program offers students the ability to develop critical thinking, problem-solving, and decision-making skills that are essential in today's competitive business world.
Professional Paths:
Business Executive
Sales Manager
Marketing Executive
Human Resource Executive
Operations Manager
Entrepreneur
Business Development Manager
Event Manager
Management Consultant
Semester I
Principals of Management and Organizational Structure
Principles of Micro Economics
Financial Accounting
Principles of Marketing
English Communication
Semester-II
Cost and Management Accounting
Legal Aspects of Business
Business Environment
Retail Management
Indian Economy
Semester-III
Human Resource Management
Business Research
Commodity and Stock Market
Personality Development and Communication Skills
Quantitative Techniques
Semester-IV
Business Policy & Strategy
Financial Management
Organizational Theory Design and Development
Macroeconomics
Investment Banking and Financial Services
Semester-V
Advertising and Brand Management
Tax Planning
Working Capital Management
Project Management and Appraisal
Summer Internship Project
Semester-VI
Digital Marketing
Financial Management
Training and Development
Insurance & Risk Management
Dissertation