Application and Document Submission
Fill the application form and submit/post it to any ISBM centre. Include attested photocopies of mark sheets, two latest photographs, and work experience certificate(s).
Diploma in Digital Marketing
Course Overview
The Diploma in Digital Marketing program is designed to equip students with the skills and knowledge necessary to thrive in the dynamic world of online marketing. The curriculum covers a range of essential topics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and data analytics. Students learn how to create and implement effective digital marketing strategies that engage audiences and drive business growth.
Through practical projects and case studies, students gain hands-on experience in developing campaigns and measuring their success. The program emphasizes the importance of understanding consumer behavior and leveraging digital tools to optimize marketing efforts. Graduates are prepared for various roles in the digital marketing landscape, capable of adapting to the ever-changing digital environment.
Course Content:
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy
- Business Skill
Educational Goals:
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Hands-On Experience
Gain practical skills by working on real-world digital marketing campaigns, such as social media advertising, email marketing, and SEO optimization projects.
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Content Creation Mastery
Develop expertise in creating compelling, engaging, and SEO-optimized content across various digital platforms, from blogs to social media posts, videos, and infographics.
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Data-Driven Decision Making
Learn to analyze and interpret marketing data using tools like Google Analytics, SEMrush, and social media insights to make informed decisions and optimize campaigns.
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Build a Personal Brand
Establish a strong personal brand by creating and managing a professional digital presence on social media, a personal blog, or other content platforms to showcase skills and knowledge.
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Digital Marketing Certification
Obtain certifications from industry leaders like Google Ads, Facebook Blueprint, HubSpot, or LinkedIn Learning to enhance your credentials and stand out in the job market.
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Cross-Platform Campaigns
Gain expertise in managing multi-channel marketing strategies, from paid ads to organic content across platforms such as Google, Facebook, Instagram, LinkedIn, and emerging platforms like TikTok.
Professional Paths:
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Digital Marketing Specialist
Focus on creating and executing marketing campaigns across various digital platforms, analyzing their performance, and optimizing for better results.
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Social Media Manager
Manage a brand's social media presence, create content, engage with the community, and track the performance of social media campaigns.
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SEO Specialist
Focus on improving website visibility on search engines through on-page and off-page SEO strategies, keyword research, and performance analysis.
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Content Marketing Manager
Create and oversee the production of content strategies, including blogs, articles, videos, and infographics, to attract and retain customers.
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PPC (Pay-Per-Click) Campaign Manager
Specialize in running paid advertising campaigns on platforms like Google Ads, Bing Ads, Facebook, and Instagram to drive targeted traffic to websites and increase conversions.
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Email Marketing Manager
Design, implement, and manage email marketing campaigns to nurture leads, retain customers, and promote products/services, while analyzing campaign performance for continuous improvement.
FAQ's
Get Every General Answers From Here
ISTM is known for its distinctive approach that integrates technology and management
education. The institute emphasizes a holistic learning experience that equips
students with both technical expertise and managerial skills, preparing them for
dynamic careers in modern industries.
ISTM has specific admission criteria for different programs, typically including
academic qualifications, and sometimes work experience.
Prospective students should regularly check the institute's official website for
updated eligibility criteria and admission processes.
The institute provides comprehensive study materials, online resources, and
continuous support from academic advisors. Additionally,
periodic assessments and examinations are conducted to evaluate students' progress
and ensure learning outcomes are met.
Pursuing distance learning with ISTM offers several advantages, including
flexibility in scheduling, allowing students to balance their studies with
professional and personal commitments. Additionally, students have access to quality
education from experienced faculty members, industry-relevant curriculum, and
networking opportunities with fellow professionals.
